Amazon Payments utilized a multi-objective contextual bandit on Amazon SageMaker AI to personalize its acquisition funnel, achieving a high single-digit…
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🤖 Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS Generative AI makes it cheap to produce personalized content at scale, but which variation do you show each customer? Amazon Payments used a multi-objective contextual bandit on Amazon SageMaker AI... 📰 Source: Artificial Intelligence 🔗 Link: https://aws.amazon.com/blogs/machine-learning/uplifting-conversion-across-the-acquisition-funnel-with-personalization-using-contextual-bandits-on-aws/ # AI # ArtificialIntelligence
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