Late Checkout CEO Greg Isenberg utilizes AI agents for tasks ranging from idea vetting and competitor research to design, parallel building, testing, and bug…
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💻 This founder has 50+ employees but talks to his AI agents more than to them Greg Isenberg, CEO of Late Checkout, has 50+ people in 12 countries. His agents do this: 1. Ideas: he sends a voice note, and an agent grills the idea before anything gets built. 2. Research: agents read rivals' sites, prices and user reviews. Prompt: find the 10 complaints that show up most and quote the users 3. Design: Claude Code makes 4 versions of every screen before any code exists. 4. Build: agents work in parallel overnight. He checks what shipped over coffee. 5. Testing: agents click every flow as an impatient user, a confused one and a phone user. 6. Bugs: an agent opens a fix in under 10 minutes. A human just approves. Rules: a cheap model for sorting, Opus for anything that ships. Another model scores every output 1 to 10; under 8 goes back. Every agent mistake becomes a new skill, so it only happens once. The humans handle creative feedback, relationships and telling the agents what they got wrong. @aipost 🏴
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